I chose to create a brand book for the Pacfic Northwest company EFF to reach a new target audience. After research, I noticed that Ebbets Field Flannels was not representing young women the same as they were men on its website and social media platforms. I believed that Ebbets should be showing young women that they can combine sportswear and streetwear with high fashion pieces. Women today desire to dress as authentically to their self as men do to showcase their confidence and personality.
As noted below I created three print advertisements on Adobe Photoshop to express this concept. Paying attention to details, I incorporated design concepts such as a cohesive drop cap and a transparent color block. I also included a distinct call to action and similar logo placement on each ad. Attached is my full brand book, which includes a SWOT analysis, microsite and media plan.